When scrolling through Twitter and Facebook, have you noticed how videos will start to auto-play, but they won’t include sound unless someone clicks on the video? Video is one of the best ways to market yourself and are still the best way to create engagement on social media, but if you don’t have subtitles, around 80% of your viewers will have no idea what you were talking about. On top of this, subtitles are an easy way to help your videos get seen more through social media. And some people just prefer to watch videos with subtitles (that’s me!).
Subtitles don’t only benefit people who are hard of hearing or deaf*, but they’re useful for non-native English speakers, people who process information better via text than through audio, or people who are watching your video at work, on their phone, or anywhere where they don’t want to be disturbed by audio. There are many important reasons to subtitle your videos, but the biggest is simply that it’s an important and easy way to make your videos accessible to a wide range of people. This is a real challenge, and one we’ve faced first-hand at PYD.īut lucky for you, there’s a solution! Over the course of our dealing with this challenge, we’ve come across a strategy that is free, quick, and easy for anyone to do, regardless of your technological know-how or background.
In a small nonprofit, you don’t have the budget to be able to pay someone to create subtitles for all your videos (we’ve tried it, and boy, can it be expensive!), and you certainly don’t have the time to transcribe all your videos or the video-editing software to then add those transcriptions to your video. When it comes to making your marketing inclusive for people with disabilities, one of the biggest difficulties is subtitling videos. If you want to learn more about inclusive marketing best practices, download our guidebook!
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