Whether the investment in AI is worthwhile for sports marketing, however, is still questionable. Chatbots collect data that can give important hints on fan or customer wishes. Ma The NFL has signed new long-term broadcast rights agreements with multiple media partners valued at more than 110 billion over 11 years.The sports company or the club present themselves as innovative thought leaders and thus also strengthen their brand in the B2B segment.An entertaining and clever chatbot can reach new target groups and strengthen fan loyalty because it offers extraordinary content.
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The use of chatbots in sports marketing offers several advantages: ENG vs IND, 3rd ODI Live: Pant, Pandya hits 50s put chase back on track ENG vs IND: Virat Kohlis horror run continues, falls for 17 in ODI series decider. Robot Pires - the name is derived from Arsenal legend Robert Pires - provides users with results, statistics, news and partly exclusive videos of the Premier League Club in humorous and simple language.
And of course a fast Internet connection.Ĭhatbots are an exciting form of artificial intelligence for sports marketing, reports Macaulay: "FC Arsenal has developed a chatbot called Robot Pires with the specialists from GameOn, which communicates with fans via Facebook Messenger, Skype, Slack, Kik and Telegram".Īnd that's very entertaining. But three things are needed for this: Data, data and data. Al is changing the world, there's no doubt about it. So any content can be capitalized directly."ĪI stands for Artificial Intelligence. Get live news and latest stories from Politics, Business, Technology, Sports and.
"Amazon has what no one has: The largest online shop in the world. Nation.Africa brings the Latest News from Kenya, Africa and the World. According to Macaulay, a company has another decisive advantage: Amazon. This database takes sports marketing to a whole new level. And the platforms have another big advantage: "They create profiles of their users, so they know exactly who sees their content and when - and can then play targeted advertising," said Macaulay. The competition from the Internet is causing problems for traditional media companies. Surfing fits perfectly to the digital target group. "Facebook has secured the rights to the World Surf League and will pay 30 million US dollars for two years," Macaulay said. "Now you can watch live sports anywhere, on any device."Įven former niche sports profit from the streaming possibilities. "If you wanted to watch soccer before, you turned on the TV," explained Daniel Macaulay. And even the short news service Twitter is involved in sports rights.
#TRENDING NEWS IN SPORTS PROFESSIONAL#
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